Hello
My name is Ali.
I am a full stack digital marketer with 10+ years of experience
A results-driven Digital & E-commerce marketing leader with over a decade of experience building brands, driving direct revenue, and scaling digital performance across competitive markets.
Specializing in performance marketing and SEO with a strong command of the full digital mix.
Ali plans and manages paid media campaigns across Meta and Google, builds SEO strategies that drive sustainable organic growth and oversees content, social and email marketing to keep the full funnel connected.
PHILOSOPHY
Data without context is noise. Every campaign decision should be grounded in evidence but evidence interpreted by someone who understands the business, not just the dashboard. Performance isn't just about numbers going up. It's about knowing which numbers matter and why.
Performance Marketing Specialist: 10 + Years Exp
Planning, managing and optimizing paid media campaigns across Meta and Google from campaign architecture and audience strategy through to conversion tracking, attribution and relevant analytics.





SEO & GEO Specialist: 7 + Years Exp
Deep expertise in technical SEO covering site architecture, crawlability, Core Web Vitals, schema markup and structured data. Goes beyond surface-level optimisation to fix the foundational issues that hold rankings back.
Also works in Generative Engine Optimisation (GEO) structuring content and authority signals so brands appear in AI-powered search results and not just traditional SERPs. Where most SEO stops, this work begins.



Web Design & Strategy: 4 + Years Exp
Designs and builds websites that are fast, functional and built to convert and not just look good. From WordPress and Shopify builds to deployment and hosting infrastructure on Cloud Flare and AWS, the focus is always on performance, user experience and business outcomes.



Video & Content Production: 6 + Years Exp
Produces and edits video content for ads, social and brand storytelling while working across Adobe Premiere Pro, Illustrator and Photoshop for end-to-end creative production. Brings a marketer's eye to every edit. Content is built around campaign goals and audience behaviour, not just aesthetics.


Core Expertise
Performance Marketing
Manages paid media end-to-end across Meta and Google. From campaign build and audience targeting through to tracking setup, creative briefing and performance reporting with a focus on driving qualified results not just traffic.
SEO & GEO
Deep technical SEO expertise built over a decade covering site architecture, crawlability, Core Web Vitals and structured data. One of few practitioners actively working in Generative Engine Optimisation, helping brands get discovered in AI-powered search where traditional SEO no longer reaches.
Designs and builds websites on WordPress and Shopify that are fast, conversion-focused and strategically sound. Handles everything from UX thinking and page structure through to deployment on Cloudflare and AWS infrastructure.
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