A results-driven Digital & E-commerce marketing leader with over a decade of experience building brands, driving direct revenue, and scaling digital performance across competitive markets.

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Specialised in end-to-end digital strategy across multiple industries and business models from demand generation and paid media to content, CRM and conversion optimisation. Brings a strong track record of building scalable digital ecosystems, driving qualified growth and creating seamless customer journeys across the full lifecycle.

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Has led and collaborated on multiple high-impact digital initiatives over the last decade, working closely with senior stakeholders, cross-functional teams and agency partners to drive growth, efficiency and long-term value.​

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PHILOSOPHY

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Believes in disciplined thinking and continuous learning.
Stays deeply aligned with evolving consumer behaviour, digital innovation, brand experience and performance marketing ensuring every digital decision serves both the end consumers and the business outcome.